Building a solid social media presence is also a great way to put your customers and potential customers to work for you. Try creating Tweetables – Twitter ready snippets of content that can be shared with one click of a button. A great tool for this is ClickToTweet
. It's a free site that let's you create unique links for easy sharing of your content.
Try creating Facebook polls or asking questions. This simple strategy will prompt your readers to answer and then to come back for your responses.
Before you sign up for every social media channel in existence, ask your customers which social media channels they’re already using. Start with those and then branch out as necessary.