Pinterest Marketing for Beginners
Written by Michael James on Jan. 15th 2018
Finding the right marketing mix for your small business can be a challenge. Pinterest, though, is pulling in an amazing 150 million active Pinners and 50 billion pins every. single. month. Trust me – your target audience is on Pinterest and you’d better be on there, too.
Pinterest Marketing for Beginners
The key to using Pinterest for business growth is to combine it with other marketing avenues. Keep reading for a few tips for creating a Pinterest marketing strategy to enhance your brand and get more customers.

1. Combine Pinterest with your blog.
By using the same image you use for your blog posts to create a pin on your Pinterest for business board, you'll create familiarity across platforms and get more traffic from Pinterest. Here are some things to keep in mind as well:

 - Use the appropriate keywords
 - Make sure your image stands out
 - Direct Pinners to your blog URL for comments and follows

You’ll gain additional traffic when users pin your images. Remember that Pinterest is about images, so pick one that’s bold and attention-grabbing.
Doing this increases traffic on both platforms and increases your opportunities to engage with your target market. Make extra sure you use the same image on both sites to create familiarity with your buyers.

2. Combine Pinterest with Pinterest.
Yep – you read that correctly. Be bold enough to ask for repins and comments, and to tag influencers in your pins and posts. Repins have the ability to increase post engagement by as much as 80%. Remember, asking for that valuable repin is a "call to action" and calls to action are designed to spur users on to the next step in your marketing funnel.

3. Combine Pinterest with Instagram.
Both platforms are image-driven, content rich, and hashtag friendly.
They play off each other well because the real-time photo sharing features of Instagram can marry the long-term photo pinning power of Pinterest and drive users from one to the other and back again.

4. Create your Pinterest for business page.
Make sure you have a Pinterest for BUSINESS page in addition to your personal page. A business page lets you track important metrics that help you know what to pin, what not to pin, what Pinners are responding to, and what direction and next steps to take.

5. Follow your competitors and strategic partners.
Make sure you follow other businesses – especially your strategic partners. You’ll get the attention of your target market in more ways than one, increase repins of your original pins, and create a whole new community of visual shoppers.

6. Title your pins with SEO optimized keywords.
Use SEO optimized keywords and phrases to title your pins and boards. Those keywords are like powerful magnets that draw your customer right to you. Use them liberally and make a point of using keywords your target audience uses, not the ones you prefer.

7. Pin more than just pictures.
Take advantage of the variety of content options. Use a thoughtful mix of photos, repins, video, and audio content to make sure you reach every segment of your target market.

8. Design your profile to match the rest of your business.
Optimize your Pinterest for business profile. Not just for SEO, but with a good, solid, cohesive (across all your social media channels) description of your business.
Pinterest is more than a social media channel, it’s a bona fide search engine. Don’t sleep on your share of that market. It’s one of the smartest ways to use attraction marketing to bring your target audience to you.
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About Author: Michael James

Co-Founder of Rise2Pro & President of Live Video Gurus
Marketing Funnel Consultant, SEO Expert, Social Media
Marketer, Adwords Specialist & PPC Manager
Lauren Hamilton | Rise2Pro Team
Subscribe To My List Below To Receive the Weekly FREE Training
 Simply enter your email address below:
All Your Information is Protected
Free Book | Go Pro: 7 Steps To Becoming A Network Marketing Professional by Eric Worre
Rise2Pro Team: Todd Bailey, Michael James, Lauren Hamilton | Boise Idaho
Pinterest Marketing for Beginners
Written by Michael James on Jan. 15th 2018
Finding the right marketing mix for your small business can be a challenge. Pinterest, though, is pulling in an amazing 150 million active Pinners and 50 billion pins every. single. month. Trust me – your target audience is on Pinterest and you’d better be on there, too.
Pinterest Marketing for Beginners
The key to using Pinterest for business growth is to combine it with other marketing avenues. Keep reading for a few tips for creating a Pinterest marketing strategy to enhance your brand and get more customers.

1. Combine Pinterest with your blog.
By using the same image you use for your blog posts to create a pin on your Pinterest for business board, you'll create familiarity across platforms and get more traffic from Pinterest. Here are some things to keep in mind as well:

 - Use the appropriate keywords 
 - Make sure your image stands out 
 - Direct Pinners to your blog URL for comments and follows 

You’ll gain additional traffic when users pin your images. Remember that Pinterest is about images, so pick one that’s bold and attention-grabbing. 

Doing this increases traffic on both platforms and increases your opportunities to engage with your target market. Make extra sure you use the same image on both sites to create familiarity with your buyers. 

2. Combine Pinterest with Pinterest. 
Yep – you read that correctly. Be bold enough to ask for repins and comments, and to tag influencers in your pins and posts. Repins have the ability to increase post engagement by as much as 80%. Remember, asking for that valuable repin is a "call to action" and calls to action are designed to spur users on to the next step in your marketing funnel. 

3. Combine Pinterest with Instagram. 
Both platforms are image-driven, content rich, and hashtag friendly. 

They play off each other well because the real-time photo sharing features of Instagram can marry the long-term photo pinning power of Pinterest and drive users from one to the other and back again.

4. Create your Pinterest for business page.
Make sure you have a Pinterest for BUSINESS page in addition to your personal page. A business page lets you track important metrics that help you know what to pin, what not to pin, what Pinners are responding to, and what direction and next steps to take.

5. Follow your competitors and strategic partners.
Make sure you follow other businesses – especially your strategic partners. You’ll get the attention of your target market in more ways than one, increase repins of your original pins, and create a whole new community of visual shoppers.

6. Title your pins with SEO optimized keywords.
Use SEO optimized keywords and phrases to title your pins and boards. Those keywords are like powerful magnets that draw your customer right to you. Use them liberally and make a point of using keywords your target audience uses, not the ones you prefer.

7. Pin more than just pictures.
Take advantage of the variety of content options. Use a thoughtful mix of photos, repins, video, and audio content to make sure you reach every segment of your target market.

8. Design your profile to match the rest of your business.
Optimize your Pinterest for business profile. Not just for SEO, but with a good, solid, cohesive (across all your social media channels) description of your business.
Pinterest is more than a social media channel, it’s a bona fide search engine. Don’t sleep on your share of that market. It’s one of the smartest ways to use attraction marketing to bring your target audience to you.

About Author: Michael James

Co-Founder of Rise2Pro & President of Live Video Gurus
Marketing Funnel Consultant, SEO Expert, Social Media 
Marketer, Adwords Specialist & PPC Manager
Lauren Hamilton | Rise2Pro Team
FB Comments Will Be Here (placeholder)
Rise2Pro Team: Todd Bailey, Michael James, Lauren Hamilton| Boise ID
Subscribe To My List Below To Receive the Weekly FREE Training
 Simply enter your email address below:
All Your Information is Protected
Free Book | Go Pro: 7 Steps To Becoming A Network Marketing Professional by Eric Worre
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